What kind of content are you, Members? Downloadable? Free? Audio/Visual? Malcontent? Discontent? A Content Provider? A Content Industry? A Table of Contents? Are you Hashtaggable Content? Or are you more a punk rock No Content? Whatever your tag-validity, and whether your keyword literals are trending or subaltern, remember that just because content requires a container doesn’t mean you need to be contented with either. This week, resist all syntactics that lead necessarily back to themselves.