Today, you are a member of… Muscle

1967 was quite the model year for muscle cars – hot introductions like the Trans-am and the Chevy Camaro gave muscle car kings like the AMC Javelin, Plymouth Barracuda and Ford Mustang real race track competition and left sales of Dodge Chargers in the dirt. Realizing that “First Generation” Chargers based on the Coronet’s look needed to lose their conservative air, Dodge brought forth the restyled “Second Generation” R/T 440 Magnum V8 Charger. Though sales improved (especially after featured as the car of choice for bad guys in Steve McQueen’s Bullitt), it wasn’t until 1970 and the 440 Six Pack engine that the Charger reigned supreme on the track. And once it attained its 1970s reputation as one thoroughly bad-ass machine, Dodge decided to clad the muscle in the appropriate visual verve by introducing a series of ‘High Impact’ color options with names like Panther Pink, Top Banana, Sublime, Go Mango, Plum Crazy and Burnt Orange. In this, the fourth month of The Year to Take it to the Bridge, members, you’ve managed to emerge as revamped, muscled, and at peak performance. So why not complete the package? Pick a color, any color, and indulge in a little aptly outrageous, high-impact flare.

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